Why focus on Instagram.
Sarah Hjorthol, New York City
20 May, 2018
(Text via Planoly)
When Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food.
Fast-forward to 2018 and Instagram’s transition from a simple photo sharing app to a full-on marketing channel is nearly complete.
Just look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories.
Why Instagram Marketing is Key to Ecommerce Success
We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an incredible channel for ecommerce marketing.
Why? Well, an obvious reason is Instagram’s highly visual format. Because of this, the platform holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s also the fact that Instagram users are more engaged than the average social media user. And while trends do seem to show that Instagram engagement is dropping, the platform is still producing higher engagement rates for businesses compared to both Twitter and Facebook.
But Instagram users are more than simply engaged — they’re also commonly online shoppers. According to a recent study, 72% of Instagram users report making a purchase decision after seeing something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.
This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to convert.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools — and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
As Instagram continues to grow and evolve as a marketing platform, it’s more important than ever for businesses to build effective Instagram marketing strategies. And that means having a thorough understanding of the Instagram marketing landscape and measurable insights into what works and what doesn’t.
At the end of the day, businesses of all types have so much to gain from building a presence on Instagram, whether it’s growing an engaged community, reaching new customers, or even making ecommerce sales. It just takes a little effort!
Not only can you plan your feed and manage all your photos and videos with Later, but you’ll also be able to track your analytics and automatically schedule your Instagram posts — all from a single dashboard!
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